Car manufacturer Toyota has withdrawn an advertising campaign that was described as incestuous, degrading and sexist.
The winning entry in the Toyota-sponsored Clever Film Comp has been pulled from the event’s website following online backlash against sexual jokes including a father implying that his daughter could take a good pounding.
Dubbed ‘abuser-generated content’, the short clip featured a young woman’s boyfriend and father sharing innuendo about her losing her virginity with promises to ‘have her on her back’ and being ‘ready to blow’.
The video entitled Clean Getaways won $7000 and the judges’ praise last week.
The judges said the top 10 entries were all great fun to watch, on the competition’s Facebook site.
Member of Facebook, Miranda Staton, said the clip was very offensive and incredibly degrading to women; while Amanda McK believed that the relationship between father and boyfriend in the clip had incestuous overtones.
Advertising guru Philip O’Neill wrote that given the bizarre incestuous overtones, it was abuser-generated content.
However John Davis was the only supporter of the campaign, saying that those who complained about the short clip were only women.
Direct marketing and social media manager Todd Connolly said on a media website that Toyota couldn’t distance themselves from it by any means.